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Hot: 9 Easy Do-It-Yourself SEO Tricks
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Why Not To Use Web Design Templates
Author:
John Simms
In today's age of fast food and high-speed Internet, a business may be tempted to take the "more convenient" route in launching a website - buying a template and customising it.
Website design templates are like off-the-shelf websites and are targeted at people who believe that launching their own, unique and differentiated website is costly and time consuming, which need not be the case.
But what happens when you buy a template, and when looking up your competition on the web, you find that they are using the same template as you! A good example of this happening is the highly competitive real estate business - I have personally discovered 6 (six) South African real estate businesses using the same design template for their website.
Using the example of the real estate business, let's imagine a guy called Adam wants to look for a new home by looking at several websites.
1.After browsing a few sites it occurs to Adam that the interface of some of the sites was the same, although the colour scheme may have been different.
2.After looking at, say six different web sites, he's decided that he is highly interested in one particular home.
3.However, poor Adam is at a loss - he can't remember which real estate company was offering this home! The layout and navigation structure of all the websites are the same and all the websites feature homes for sale in the same format.
None of these real estate businesses benefited from Adams interest in buying a new home - they simply wasted his time and made him feel frustrated. On the bright side, at least Adam won't remember which real estate businesses made him feel this way!
About the Author
Internet Marketer for Eiledon Solutions, a http://www.eiledon.co.za>web design and website development company in Cape Town. http://www.eiledon.co.za/website-quotation.html>Free Website Quote
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A Quick Note
From The Publisher...
If you like the article above, you may be
interested in the following article which is also related to Web Design...
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Search Engines... What They LOVE and HOW-TO Get Them To Come CRAWL Your Website |
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This article REVEALS what search engines LOVE and two of the best ways to get them to come and CRAWL your website.
Search Engines... one of the MOST tricky marketing tactics of them all online simply because the SE's are forever changing the rules of Website Optimization. Meaning... what used to work "Yesterday" might not work "Today". Now, with that said, for the remainder of this article I want to let you in on what SE's 'LOVE' and will thank you for everytime you hand them over some. It's really not much of a mystery to those of you who have been marketing online for some time But for those of you who haven't this is something you should seriously consider getting into for more reasons than ONE. OKAY. Enough of the small talk. I'm going to dive straight in and get to the point Right Now on what SE's 'LOVE' and it's simply... ... CONTENT! That's right, "Content" is what SE's 'LOVE' and are continually crawling the Internet for Day and Night 24/7/365 and will... |
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Web Design, Web Site Design News |
EBay to lay off 1,600 employees, cites economy (USA Today) EBay, whose online auctions business has slowed, on Monday said it will lay off 10% of its employees about 1,600 in a bid to streamline operations. EBay Plays Warren Buffett, Buys Online Lender (New York Times) The Dow is crashing. Banks are failing. Unemployment is rising. How does eBay react? It is getting into the consumer lending business. On Monday, eBay agreed to spend $945 million to buy Bill Me Later , a venture-backed company that offers people instant credit to make purchases at online sites. The Real Reason eBay Is Stuck (Forbes) EBay has been mired in consultants. Fixing it will take action not more PowerPoint slides. EBay cutting 1,600 jobs, 10 percent of work force (AP via Yahoo! News) After a series of changes designed to draw more people to its online marketplace, eBay Inc.'s latest alteration is aimed at its own employees. The auction site operator said Monday it will cut about 1,600 jobs, 10 percent of its work force, in its largest round of dismissals ever. |
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