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If It's Done It's Done for: Make Your Website Part of Your Business before You Build
Author: Jay Gilmore
Make your small business website into an ongoing resource for visitors and an aid in marketing your business, products, services and people by avoiding the "Its done!" trap.
Web sites are an Ongoing Part of Business.
All too many small business owners build a web site that is considered complete once the final copy is placed. Do not stop there, if you really want to make your investment into the Web part of a profitable marketing solution, you need to ensure that people return to your site, refer it to others, and use it as a resource in their lives or businesses.
They Will Come. Well, Some Will…
If you have a site that is 'done', you will certainly get new visitors to your site from links, search engines and other marketing, but those visitors will scan through your pages, get whatever information your site has to offer, return once more to see if you have anything new to offer, find nothing new and end their relationship with your site and company. How does that increase your profits?
"But I am no Writer."
No, but you are an expert at your business, otherwise why would you have started it. You already offer information, tips, and help to your customers over the phone and in person. In your real world of business, all sorts of people will ask you questions about your business and industry on a daily basis. It is these answers that people are looking for, write them down in a notebook or journal and then refer to it when it is time for your next update.
Keeping your Web site up to date is an Investment.
Ensuring that your web site is a constant resource and beacon for visitors requires you to sit down and write articles, provide links, resources, white papers, demonstrations and answer frequently asked questions. If you don't have the time yourself designate someone from your staff or hire a writer to put together the items that will help your targeted audience.
Great web sites are not finished. Great web sites become another part of your business.
About the Author
Jay Gilmore is a Developer, Consultant, and Author who develops affordable websites and practical marketing solutions for real small businesses. Jay publishes his articles, insights and resources on Marketing, Website Development, and Small Business, whenever he is not helping clients achieve their goals.
Copyright 2005 Jay Gilmore, SmashingRed Web & Marketing. All rights reserved.
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A Quick Note
From The Publisher...
If you like the article above, you may be
interested in the following article which is also related to Web Design...
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Building a Free or Low Cost Website |
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Is it impossible to build a really cheap website? Most definitely not! I am maintaining a very low cost website at the moment, in fact the site (http://www.echogecko.co.uk) cost a mere £8.00. So, even if you don’t think you can afford to make a website, if you have a bit of change in your pocket, that will be all you need. Domain Names If you are going to register a domain name then I suggest you shop around registrars for prices. I used 123-reg.co.uk, a UK based registrar who I found most helpful. If you are inexperienced with domain names, I suggest you read up on them, otherwise you may run into some head-scratchers. Think of a catchy name for your domain, so people will remember it. Then register it. The domain may take 24 hours to be registered but in that time you can be finding a web host. Web Hosting Unless you have a fast computer and are always connected to the internet, you will want to find a web host, who will keep your files on a big server, and to find a... |
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Web Design, Web Site Design News |
eBay Runs 1-Day Auction Promo for All Sellers eBay is running a 1-day auction promotion for all sellers. On May 16, sellers can list up to 50,000 auction-style listings with no insertion fees and no charge for using the Buy It Now option. eBay Australia Removes Postage Caps for Books eBay sets limits on what sellers can charge for shipping and handling fees to buyers in certain categories. On Monday, eBay Australia raised some of those caps and removed shipping & handling caps altogether in the Books and Magazines category. eBay Runs 'Honoring Our Heroes' Campaign to Promote Military Charitable Listings eBay is running a promotion through June 3 in which shoppers on eBay can look for listings that are part of the Honoring Our Heroes campaign, a way to honor service men and women and veterans by helping to raise money for participating nonprofits, including the USO, Blue Star Families, US War Dogs Association. eBay Admits Error in Bungled Phishing Report eBay tried to shut down a post on the EcommerceBytes Blog on Thursday after mistakenly identifying the page as part of a phishing scam. Ironically the page had been publicly available for 40 days before eBay reported it. |
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