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How to Build and Make Your Own Website
Author: Michael Elder
Perhaps the biggest mistake a webmaster can make is failing to perform a competitive analysis before building the website. I have encountered many creative entrepreneurs who have spent countless hours designing a beautiful web page that no one can find on the Internet. Many people who want to build a website for a new business expect to gain a certain degree of marketing or sales results from Search Engines. Search engines such as Google, Yahoo, MSN and Ask Jeeves are used daily by millions of people all over the world to find products and services. If you expect to gain a certain amount of your business through search engines, it is imperative that you examine the potential market for your goods or services and what the competition is surrounding search engine keywords related to your business FIRST!
So, before rushing off to the nearest software store to buy an expensive web authoring program to make your own web site, sit down with a pencil and piece of paper first. The initial step is to brainstorm search engine keywords related to your business.
To help illustrate this concept, allow me to introduce a fictitious company. Let's assume we have just opened a plastic surgery clinic in St Louis, Missouri called John Doe's Beauty Clinic.
Read the rest of the article at:
http://www.etemplatepackage.com/makeyourownwebsite.html
About the Author
The author has 10 years experience building and marketing simple websites for his own ecommerce ideas and many other clients. Operates a popular American Business Directory located at http://www.siteclimbmarketing.com
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A Quick Note
From The Publisher...
If you like the article above, you may be
interested in the following article which is also related to Web Design...
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Do Not Build A Website Until You Have Researched Your Keywords |
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Imagine that you have a $25,000 marketing budget for your online weight loss herbal supplement business. Should you invest it in trying to build a site to rank #1 in Google for "weight loss?" NO. What would be the point? To get tons of traffic? Maybe. But people searching on "weight loss" could be looking for everything from weight loss diet books... to weight loss prescription drugs... to scientific studies on weight loss in middle aged men... to weight loss as a symptom of a rare blood disease. Do you really care about getting ALL those untargeted visitors to your site? Are they ALL good prospects for your supplements? NO. So before you spend one single penny - or one minute -building your web site, find out what the low competition search phrases are for your particular product. It doesn't matter whether you are an affiliate selling someone else's product, or marketing your own proprietary supplements. Do your keyword research BEFORE, not after you've built your site. Avoid... |
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