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Business Website Building Do’s and Don’ts
Author: R.L. Young
When it comes to building your own website for business, there are many things to consider when you build your home page to make it look professional, fast loading and easy to navigate. There are many ways and tools to make your site look good, entertaining and fun to watch, but that doesn’t mean you should use them all.
First, using a lot of web graphics, flash, banners and pictures on your home page may make it look fancy or cool; but it will slow down the loading time extensively. And lets be real here, most people that look at your web page will leave if it doesn’t load in 3 seconds or less. Because most people are naturally impatient. If they click on a banner or link that leads to your home page, they expect to see it the second they click, all of it. Not too many people will sit there and wait for your web graphics, flash intro, banners or 30 pictures to load. Keep in mind that not all visitors computers will load pages as fast as yours may. Set your screen resolution at 800x600, or at least put a notice on your page what resolution your site is best viewed in, because people hate to have to scroll back and forth to read from side to side.
Second, professionalism in the way a home web page looks doesn’t usually include distracting backgrounds (use solid soft colors or white), loud and annoying background music or three inch tall caps that try to convince your visitor to buy now or feel like an idiot and lose out for the rest of their lives. Fonts should be clear and easy to read and in colors that don’t clash with one another or the background. And be careful with text, too much is a turn off, people don’t need to read a book about your service or product. Don’t use colors such as bright red fonts on a blue page, they tend to bleed, blur and make the visitor feel like there is something wrong with their eyes.
Third, navigation should be as easy as looking at the screen. Navigation bars should be clear, in easy to read fonts and usually in alphabetical order, as well as in colors that don’t clash with the rest of your page, make your visitor feel like their starring at the sun or have to squint to read font colors that blend in too much with the background. All contact and information page links should be easy to find as well. The worst thing you can do is make a visitor search for a link by hiding it in a corner somewhere or make them click link after link just to find out how to contact you. Keep you pages clean, clutter free and from appearing as if it is all over the screen.
Last, Ad banners and outside links should be kept to a minimum on the home page of your site, nobody wants to visit a link farm. If you belong to a link exchange or trade links (which is a good idea for the search engines and link popularity), make pages that are just for links or ad banners. One or two banners on your home page is plenty, and are usually placed at the bottom or in a skyscraper on the right hand side of the page. However, if you belong to google adsense, it’s okay, and a good idea, to place those links at the top of the page just under your header, because they produce revenue.
If your home page and other pages are easy to read, clutter free, easy to navigate and don’t take long to download or make your eyes blur out, then you’re probably doing okay. To get some ideas, surf the web and look at other business and product web sites to see what they have done. A good website can eventually produce a very good income. Good Luck!
About the Author
R.L. Young is the owner of National Wholesalers, a wholesale website to businesses and the public and to help those who would like to have their own home business. Mr. Young began web marketing in the fall of 2002 with many experimentations and much research in web marketing, advertising and sales; including studies with affiliate web sites, and always learning more Visit his site at http://www.natlwholesalers.com
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A Quick Note
From The Publisher...
If you like the article above, you may be
interested in the following article which is also related to Web Design...
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Building the Website of Your Dreams Not Your Nightmares, Part 1 of 2 |
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Building the Website of Your Dreams Not Your NightMares
(c)2001 Judi Singleton
In 1999, when I set out to build my first website I knew very little about html and even less about planning websites. Like a lot of Newbies I just struggled along learning as I went. I also knew very little about running a home business on the net. It is quite different than running a bricks and mortar store in some ways. I had run several business but never an online one. This article comes out of my personal school of hard knocks.
The first decision you must make is where you will host this new site. Do you want free web hosting? Here are some tips about choosing a free web host.
Try to go for the web hosts that have been around longer. If they already have a track record for longevity, chances are greater that they'll be around for the life of your site. Hosts like these include:
Geocities http://www.geocities.com; Tripod http://www.tripod.com; and Hypermart http://www.hypermart.net.
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Web Design, Web Site Design News |
eBay Runs 1-Day Auction Promo for All Sellers eBay is running a 1-day auction promotion for all sellers. On May 16, sellers can list up to 50,000 auction-style listings with no insertion fees and no charge for using the Buy It Now option. eBay Australia Removes Postage Caps for Books eBay sets limits on what sellers can charge for shipping and handling fees to buyers in certain categories. On Monday, eBay Australia raised some of those caps and removed shipping & handling caps altogether in the Books and Magazines category. eBay Runs 'Honoring Our Heroes' Campaign to Promote Military Charitable Listings eBay is running a promotion through June 3 in which shoppers on eBay can look for listings that are part of the Honoring Our Heroes campaign, a way to honor service men and women and veterans by helping to raise money for participating nonprofits, including the USO, Blue Star Families, US War Dogs Association. eBay Admits Error in Bungled Phishing Report eBay tried to shut down a post on the EcommerceBytes Blog on Thursday after mistakenly identifying the page as part of a phishing scam. Ironically the page had been publicly available for 40 days before eBay reported it. |
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