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Revealed: Five Deadly Web Design Mistakes
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Hot: 9 Easy Do-It-Yourself SEO Tricks
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Build Your Website to Be Seen
Author: Phillipe Wu
In terms of e-commerce, websites are built for the sole purpose
to be seen and to be able to do successful Internet marketing of
products manufactured. Fine link building strategy is where you
should start first.
When you are building links to increase your website popularity,
whom do you link to? The question of where to link to increase
ranking can be confusing. Logical thinking is needed to achieve
link popularity in a natural way. Yes, indeed, Google page rank
should come first and foremost. Page rank is part of the
algorithm of Google's ranking in the search engine results.
Other search engines use link popularity in their algorithm to
evaluate your website as well. But page rank is only one of the
100 plus criteria Google uses to evaluate your web pages. Use
the idea of page rank as a "tool" to help make decisions,
there's no need to live and die by the results. Link popularity
itself is merely one-way to improve your ranking.
In fact, there is a general fear of reciprocal linking to
websites who inadvertently link to a "bad neighborhood" with
penalties or page rank zero, passing on problems to you. Use
your common sense. Is this a website you would want to visit or
your visitors would want to visit? If the answer is no or you
can't tell what the subject of the site is, make a note of it
and keep looking. A website full of links with little content
doesn't "make sense" because what benefit is it to you or your
visitors? Of course you are going to link to your partners in
business or maybe the small website that is doing a bang up job
of selling widgets and providing widget information. The idea of
acquiring link popularity by linking back and forth to other
sites to boost your popularity artificially is a popular method.
But is it of value to your website? Ask yourself: Would you link
to this site if link popularity in the search engines didn't
matter? Would your visitor care about this link or find it
helpful? Does the website have good content? Is this an
opportunity for you to publicize your website by being listed
there? Will this link cause you to spend a great deal of time
worrying about it? Is the link "just a link" or do you want a
link from any site whose visitors care about what you have to
say
It makes sense to list your website in the search engines and
directories. In fact, one-way linking, such as listing your site
in directories, is a good way to improve your link popularity
naturally. Well, you say to yourself, of course I've done that.
Besides the major directories, what else is out there? You'd be
surprised at the amount of good secondary and specialty
directories that drive traffic. Some even specialize in a topic
- maybe your topic. If you have a product to sell, look at who
your competitor is linking to. Search for directories and
business sites on your topic. Look for websites that talk about
the widgets you sell and see if they accept submissions to their
directory listings in the category for widgets. Do they accept
original articles, product reviews, press releases or white
papers about widgets? If so, submit your topical articles and
watch your link popularity rise naturally. With your good
content on other websites as well as archived on your own
website, there you have it, links pointing back to your website.
Finally, enhance content stick-ness and optimize your web pages
using proper keywords in your site to develop your website so
once your visitors arrive, they will want to stay. The World
Wide Web uses linking to connect us all. By using hard work to
create a quality website and common sense when linking you can
stop worrying and start succeeding in internet marketing
attempt.
About the author:
Phillipe Wu is the marketing manager of a B2B manufacturer
directory-B2BChinaSources.com
Article Keywords:
Web Design |
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A Quick Note
From The Publisher...
If you like the article above, you may be
interested in the following article which is also related to Web Design...
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10 Web Design Tips For A Professional Looking Niche Web Site |
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Web site design is a critical element in niche marketing.
If you want to build your reputation as a Professional in your niche, you need to project a professional image from the moment your visitors reach your web site.
Like it or not, first impressions count and no more so than on the Internet. Your web site is the only way that visitors can judge you and your product. Give them the wrong impression, make it hard for them to find the information they're after and chances are they will click away into cyberspace and never come back.
To avoid this happening to you, here are ten web design tips to help ensure that your niche web site projects a professional image :
1 - Use the KISS approach - Keep your web design simple and straight forward with clean lines and a suitable colour scheme. Avoid distractions like Flash presentations, animated gifs and audio which loads as the page opens.
2 - Visibility - Design for a screen resolution of 800x600 pixels and a maximum page width of 760... |
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Web Design, Web Site Design News |
eBay Runs 1-Day Auction Promo for All Sellers eBay is running a 1-day auction promotion for all sellers. On May 16, sellers can list up to 50,000 auction-style listings with no insertion fees and no charge for using the Buy It Now option. eBay Australia Removes Postage Caps for Books eBay sets limits on what sellers can charge for shipping and handling fees to buyers in certain categories. On Monday, eBay Australia raised some of those caps and removed shipping & handling caps altogether in the Books and Magazines category. eBay Runs 'Honoring Our Heroes' Campaign to Promote Military Charitable Listings eBay is running a promotion through June 3 in which shoppers on eBay can look for listings that are part of the Honoring Our Heroes campaign, a way to honor service men and women and veterans by helping to raise money for participating nonprofits, including the USO, Blue Star Families, US War Dogs Association. eBay Admits Error in Bungled Phishing Report eBay tried to shut down a post on the EcommerceBytes Blog on Thursday after mistakenly identifying the page as part of a phishing scam. Ironically the page had been publicly available for 40 days before eBay reported it. |
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