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Build Your Website to Be Seen
Author: Phillipe Wu
In terms of e-commerce, websites are built for the sole purpose
to be seen and to be able to do successful Internet marketing of
products manufactured. Fine link building strategy is where you
should start first.
When you are building links to increase your website popularity,
whom do you link to? The question of where to link to increase
ranking can be confusing. Logical thinking is needed to achieve
link popularity in a natural way. Yes, indeed, Google page rank
should come first and foremost. Page rank is part of the
algorithm of Google's ranking in the search engine results.
Other search engines use link popularity in their algorithm to
evaluate your website as well. But page rank is only one of the
100 plus criteria Google uses to evaluate your web pages. Use
the idea of page rank as a "tool" to help make decisions,
there's no need to live and die by the results. Link popularity
itself is merely one-way to improve your ranking.
In fact, there is a general fear of reciprocal linking to
websites who inadvertently link to a "bad neighborhood" with
penalties or page rank zero, passing on problems to you. Use
your common sense. Is this a website you would want to visit or
your visitors would want to visit? If the answer is no or you
can't tell what the subject of the site is, make a note of it
and keep looking. A website full of links with little content
doesn't "make sense" because what benefit is it to you or your
visitors? Of course you are going to link to your partners in
business or maybe the small website that is doing a bang up job
of selling widgets and providing widget information. The idea of
acquiring link popularity by linking back and forth to other
sites to boost your popularity artificially is a popular method.
But is it of value to your website? Ask yourself: Would you link
to this site if link popularity in the search engines didn't
matter? Would your visitor care about this link or find it
helpful? Does the website have good content? Is this an
opportunity for you to publicize your website by being listed
there? Will this link cause you to spend a great deal of time
worrying about it? Is the link "just a link" or do you want a
link from any site whose visitors care about what you have to
say
It makes sense to list your website in the search engines and
directories. In fact, one-way linking, such as listing your site
in directories, is a good way to improve your link popularity
naturally. Well, you say to yourself, of course I've done that.
Besides the major directories, what else is out there? You'd be
surprised at the amount of good secondary and specialty
directories that drive traffic. Some even specialize in a topic
- maybe your topic. If you have a product to sell, look at who
your competitor is linking to. Search for directories and
business sites on your topic. Look for websites that talk about
the widgets you sell and see if they accept submissions to their
directory listings in the category for widgets. Do they accept
original articles, product reviews, press releases or white
papers about widgets? If so, submit your topical articles and
watch your link popularity rise naturally. With your good
content on other websites as well as archived on your own
website, there you have it, links pointing back to your website.
Finally, enhance content stick-ness and optimize your web pages
using proper keywords in your site to develop your website so
once your visitors arrive, they will want to stay. The World
Wide Web uses linking to connect us all. By using hard work to
create a quality website and common sense when linking you can
stop worrying and start succeeding in internet marketing
attempt.
About the author:
Phillipe Wu is the marketing manager of a B2B manufacturer
directory-B2BChinaSources.com
Article Keywords:
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A Quick Note
From The Publisher...
If you like the article above, you may be
interested in the following article which is also related to Web Design...
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eCommerce Web Design Solutions |
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eCommerce web design is a lot more than just putting your company brochure on the net or adding an internet shopping cart to your existing product catalog. There are some fundamental differences between doing business online and doing business the traditional way. Before you design your business web site, you must know what specific goals you desire to achieve with your business web site, determine how best to meet your goals based on your budget, and then determine what software and services you will use to design your e-commerce web site. Web Site Business Objectives A small business web site can do many things. This can include: - Generate Leads. Pre-sell your business services and products to generate telephone, e-mail, or online form leads from customers. - Generate Sales Quotes. Solicit or generate automated quotes that in turn generates a customer sale or lead. - Generate Advertising Revenue. Display online content and free services with affiliate or ad network... |
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Web Design, Web Site Design News |
EBay cuts jobs, buys Bill Me Later (AFP via Yahoo! News) Online auction giant eBay Inc. announced on Monday it was cutting 1,000 permanent employees and several hundred temporary workers, about 10 percent of its global workforce. EBay to cut 1,000 jobs, buying Bill Me Later (USA Today) EBay says it will cut about 1,000 employees, reducing its workforce about 10%. EBay to cut 1,000 jobs, will buy Bill Me Later (AP via Yahoo! News) EBay Inc., which still reaps big profits but has been struggling to attract new users, said Monday it will cut about 1,000 jobs in an attempt to streamline its business. The cuts amount to 10 percent of eBay's work force. EBay buys Bill Me Later for $945 million (AP via Yahoo! News) EBay Inc. did a little shopping of its own on Monday, saying it would pay $1.34 billion for online payments site Bill Me Later and two Danish classified ad Web sites. |
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